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Think Big Picture:
Decide on the concept for creating your brand:
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Why do you want to create the videos?
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What is your end goal?
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How can you create the videos efficiently and effectively?
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What does your school need? Areas of improvement?
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How will you share your project?
The Branding:
Create a consistent layout
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School logo, title page, student footage, teacher reflection/explanation
Consistent colors, logos, icons, etc.
Develop a plan to roll out the project and maintain momentum
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weekly videos, biweekly post, & keep the ideas coming!
Rethink, Re-purpose, and RE-ENERGIZE
The Tools Needed:
Video Room
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Camera, tripod, lights, teleprompter, green screen/solid background, microphone
Editing Software
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Examples include: Final Cut Pro, Photoshop, iMovie, Camtasia
Social Media Accounts
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Examples include: Facebook, Twitter, Instagram, YouTube, Vimeo
Technology Integration:
Website to house the videos/resources
Social media presence with similar handles
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@FSDB_PD, @FSDBPD
Create a hashtag “#” to be used
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#FSDBPineapplePD #FSDBPineappleTidbits #FSDBSliceofPD
QR codes for quick scans to videos
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Posted outside teachers’ doors and on printed on materials
Teacher Buy In?
Call in your favors :)
Recommendations from leadership and staff members
Your brand will sell itself
“Reward” participation - Pineapple Perks
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