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Think Big Picture:
Decide on the concept for creating your brand:
Why do you want to create the videos?
What is your end goal?
How can you create the videos efficiently and effectively?
What does your school need? Areas of improvement?
How will you share your project?
Create a consistent layout
School logo, title page, student footage, teacher reflection/explanation
Consistent colors, logos, icons, etc.
Develop a plan to roll out the project and maintain momentum
weekly videos, biweekly post, & keep the ideas coming!
Rethink, Re-purpose, and RE-ENERGIZE
The Tools Needed:
Camera, tripod, lights, teleprompter, green screen/solid background, microphone
Examples include: Final Cut Pro, Photoshop, iMovie, Camtasia
Social Media Accounts
Examples include: Facebook, Twitter, Instagram, YouTube, Vimeo
Website to house the videos/resources
Social media presence with similar handles
Create a hashtag “#” to be used
#FSDBPineapplePD #FSDBPineappleTidbits #FSDBSliceofPD
QR codes for quick scans to videos
Posted outside teachers’ doors and on printed on materials
Teacher Buy In?
Call in your favors :)
Recommendations from leadership and staff members
Your brand will sell itself
“Reward” participation - Pineapple Perks
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